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#idea – 80% of business books that will be released in 2018 / 15.08.18

Take a point that can be made in 1-2 pages
Fluff it up to 200 pages
Fill it liberally with platitudes and anecdotal stories
(…the majority of which the reader has already read in similar books).

Optional: if you’re a coach or service provider, lots of thinly disguised sales patter about what you do.

And then the final touch:
A flat colour heavy cover and a £14.99/$19.99 price tag.
= Profit

With thanks to Aubrey Marcus.

Photo by Boztay_Akimkhan (Pixabay)

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