Take a point that can be made in 1-2 pages
Fluff it up to 200 pages
Fill it liberally with platitudes and anecdotal stories
(…the majority of which the reader has already read in similar books).
Optional: if you’re a coach or service provider, lots of thinly disguised sales patter about what you do.
And then the final touch:
A flat colour heavy cover and a £14.99/$19.99 price tag.
With thanks to Aubrey Marcus.
Photo by Boztay_Akimkhan (Pixabay)